Wednesday, October 5th, 2011

Goodbye Steve Jobs, Seriously

Follow your heart

Steve Jobs "Fearless Leaders" © Doug Menuez

Steve Jobs "Fearless Leaders" © Doug Menuez

Today, October 5th, 2011 I heard the news that my mentor Steve Jobs had passed away. All I could do is to leave my office, go down to my car and drive down 280 on this rainy evening in Silicon Valley. I felt the waves of emotion hit me as the images of the past flashed through my heart and trickled down like tiny rain drops from my moist eyes. Nothing can describe the feeling driving home tonight, with deep, dark clouds of the first winter rain parting far away with bright rays of sunshine lighting up the sky facing south towards Cupertino.

Words from the Lament in Evita came rushing up in me:

Remember, I was very young then…

The choice was mine, and mine completely
I could have any prize that I desired
I could burn with the splendor of the brightest fire
Or else, or else I could choose time

Remember I was very young then
And a year was forever and a day
So what use could fifty, sixty, seventy be?
I saw the lights, and I was on my way

And how I lived, how they shone
But how soon the lights were gone

I realized as I started to write this blog post that the last time I wrote was about my letter to Steve when he left Apple. There was so much to said, so much history, so many feelings since that moment to now.

Changing the world, one person at a time

Apple Quote, circa 1984

I know there will be thousands of people talking about him and what he did for computing, I feel all I can do is talk about how he changed my life. The only way to tell the story is to start at the last incidence that brought up how deeply he influenced my life.

I was passing through Kyoto, taking in the beauty and energy of it in last time, and through the knife maker “Aritsugu-san” whose family generations ago made samurai swords, discovered a wonderful Japanese hinoki and sugi wood craftsmen. After seeing his art, I asked if I could get a few items, to which he replied—please write down what you would like. he opened his book, all in Japanese with orders, and I started to order the items I had selected, only to see that the last entry was for Steve Jobs, with his Silicon Valley home address.

I guess your best teachers are the one that light up parts of you that you didn’t even know you didn’t know about.

Steve was like that for me.

My love for design, creative artists, technology, products, hardware, software, engineering, architecture, music, movies, innovation, and changing the industry would never have been actualized if it was not for Steve. Having a visionary that brought together these sides is not something you see in a leader or mentor in the US. I was always told growing up that I needed to choose- Science or Art. Sports or Nerds. Design or Engineering. Management or Finance. Innovating or Scaling. Media or Technology. Advertising or Consumers. Marketing or Evangelism. Products or Sales.

Steve showed that you don’t have to choose either/or, but can choose both. A products can be beautifully designed, but also advanced technically. There is no other person that has embodied that better than Steve.

And of course, for me it was even more personal—I came to the US to work for Apple because of Steve. That’s the whole reason I got to do everything I did and have lived the life I have.

How do you look back and say how one person changed your entire life?

Tonight, all I can say is:

Thank you. And Goodbye Steve, Seriously.

Steve01


Wednesday, September 22nd, 2010

My Letter to Steve Jobs at Apple when he was fired: What is the meaning of being a founder or The Invisble Hand

In 1985, less than 18 months after the launch of Macintosh, we all heard the stunning news inside Apple that sent shock waves throughout the company – Steve Jobs, the man behind the greatest personal computer ever built had in fact resigned from Apple in an apparent power struggle with the board. The person he had brought in – John Sculley, the marketing wiz from Pepsi was to be the new CEO.

1984

How could this be? We all had just see the future last year didn’t we? In the grainy blue and gray tones depicting the dystopian future of the brilliant George Orwell’s 1984, directed by Ridley Scott right after the masterpiece The Blade Runner and conceived by the talented Steve Hayden at Chiat/Day said “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984, won’t be like 1984.”

It’s interesting what we remember when things have a deep impact on us. I remember where I was. I remember the air. I remember the sounds of the people clicking away at their keyboards programming. All packaged together in what I would get to know later as shock.

Some facts here – I did not know Steve Jobs personally at all. I was very very young. Though I worked at Apple, I had never worked for him directly. I had not met him or spoken to him in 1985. Yet how could hearing the loss of this visionary have such a profound and emotional impact on me?

I would only exchange the first words directly with him 12 years later, on an Air France flight in the upper deck long after he left Apple, founded Pixar and NeXt and with some amazing karma, was back at Apple and was flying to his first keynote at Apple Expo in France as CEO of Apple again.

Steve asked me on the flight— “Do I know you? Did you work at Apple?”

To which I replied, “No you don’t, and yes I worked at Apple and stayed after you left. The company, the products and the culture you created changed my life completely. Thank you.”

steve_jobs_apple

Steve would then go on and transform the company he had helped found, build insanely great products again like iPod, iPhone and iPad. And change the way we interact with devices- touch versus type.

Susan Kare, who worked for Steve—the digital graphic designer who created the UI icons of the original Macintosh, would go with Steve to NeXt continued to work with me on projects such as NetObjects and would later be one of the first founders of Glam Media.

So what about Steve Jobs leaving Apple in 1985 shocked my so deeply?

I remember sitting down and writing a letter to Steve. A letter that was sent, but in the drama that unfolded at Apple in Cupertino, probably never to be received or read. Last year,when I heard that Steve was deeply ill. and was fighting for his life, the memories of his impact resurfaced and I decided to try to remember what I felt when he first left Apple. So I did. And here it is. My letter to Steve Jobs. Originally written in 1985, transcribed from distant memory because it’s always best to say thanks for things that deeply move you and change your life forever.

Dear Steve,

As a software designer and engineer working for Apple, I was recently informed that you are leaving the company you helped found. Waves of emotion hit me when I heard this that I spent the last few days working through and the feelings that came up inside me are best summed up as—The meaning of being a Founder or The Invisible Hand.

Passion. The fire in the belly of you the founder to drive people to create  something much bigger than ourselves. Every part of Apple felt your passion for creating something great and that added to the fire in our own belly the desire to given everything we had.

Love. It is not building a product but doing something out of deep love. We said Changing the world, one person at a time, now realizing that it came from you. Great things come from the heart, you taught us to listen to it.

Courage. Giving the courage to not follow the norm and think out of the box—going against it all. Without courage, Apple could not have done all the great things we did.

Drive. Working at Apple was not a job, it was everything. Like they say in Cha-do, the Japanese Way of Tea—Give 100% of you to making tea. We could feel you were consumed by Apple, that helped awaken the parts of us that wanted to give everything we had.

Energy. The spirit of you is felt in every hallway and cubical. This essence brought us all together and gave the power that a few people could take on the world, and win.

Today, I feel the sad loss of you leaving Apple. Like an invisible hand that was once there and has suddenly been removed. Its strength will help us keep building and creating for a while, but will eventually be felt. I don’t know what happened for this to be, but Apple will be never the same without you.

From my heart, I want to thank you for this life changing experience and being a part of your company that helped transform the world.

Samir Arora

Wednesday, August 26th, 2009

The Discipline of Fearlessness or How to be free in your everyday life

HosokawaRoshi07

Mui

No-fear, Fearlessness

Of all the human emotion that create pain for yourself and others, creates limitation and stops progress in businesses, fear is the hidden stopper that causes untold damage if not understood, looked at and let go. As the title of the book “State of Fear” spells out loud an clear, we certainly are in the midst of a fear cycle in the western world. What happened? After years of peace after the World War, the fall of the Berlin Wall, and the global rise of human rights, why has fear crept up so much that it effects are everyday lives so much.

What is fear? Where does it come from? How does it grow and how can it be released?

In my life there are two completely separate paths that have led to my understanding of fear as an emotion, about as opposite as paths can be.

The first is in the postures and cycle I see in markets that effects business. At a level the 7 year cycle- of which we are at the end of the bottom part of the recession as I write this, is an up abnd down cycle that repeats itself over and over again. I look at my life and even though in general I’ve worked hard throughout, I seem to always do well in the first part of the up cycle. This by itself was an amazing discovery- that the sea level has more to do with the outcome, than just the effort you do. Over time, I am beginning to see these not only as business or financial cycles, but as large emotional cycles.

Consider the adage in a up market the bears say:

This can’t last,” while the bulls say, “no, this time it’s different.”

And in a down market the bulls say:

This can’t last” while the the bears say, “No, this time it’s different.”

What are the forces that drive us to feed off the negative energies of others and in a down cycle feel fear? Yet being realistic at the same time and understanding that life will be different and business will be harder and slower in those times. How can one see the fear, feel the fear, but not allow yourself to be brought down and controlled by it? Or simply, how can one feel the emotion, let it exist, yet keep our minds separate from what is going on.


One of the best examples of trying to avoid this was when the down cycle started at Glam last year. There was the famous email in Silicon Valley that said, “fire 50% of your employees and prepare to not survive.” This created a massive reaction, with employees being fired, people changing their plans, and an overall deep recession. The interesting thing is that many of the companies actually did not have business models, and this created the start of many companies shutting down. Everyone was affected by this and the mood was very very negative.

Given the number of times me and my team that been through these cycles, we decided to take a different approach. We changed our plan in anticipation of the slow down, trying to be as realistic as we could, however, we wanted to listen to the actual market to see what the opportunity really was absent our fears. This led to a plan that believed that we would grow, although at a slower rate than the earlier years, in an environment that everyone assumed, planned for and thus manifested huge losses and lower revenue.

The important thing here was that we listened to the environment and created a plan based on that, not on the raw emotion that was running through the valley. If the reality would have told us that the markets will be down considerably, for example in real estate, we would have acted differently. This grounding in being open, yet not falling in the trap of fear allowed us to buck all the major trends, delivering 40-50% growth is the toughest part of the recession. This also could have been applied to the top part of the market, where the emotions of hyper growth forever were, in fact, not consistent with the realities of the market and a more conservative approach would have helped many companies.

The learning here was to learn about fear and what creates and grows it, and the ability to understand it and finally use it in our lives. The market cycles are at some level, the sum of the emotional states of the people, so to understand this, we do need to understand what creates growth and what leads to fear in people and markets.

Leaves

Fear as a personal emotion.

This is a much more personal subject. Fear is one of he lowest of the emotional tone specially when not expressed or deeply repressed.

Starting as a baby, one of the first reaction “built-in” is taking the fetal position in dropped suddenly. We come pre-wired with this reaction as a saving ourselves from the force of gravity. This reaction uses many of our flexor muscles and we create a pattern of using our body to support and keep fear in this way from then on. This remarkable discovery was first talked about by Moshe Feldenkrais, and remains one of the deep principles that have helped understand emotions.

From this starts our fear pattern, anytime we feel danger of any kind, we repeat these patterns, creating over time the “red light” posture as Thomas Hanna describes it.

I have never met a person in deep fear that does not also have the matching fear posture. Repressed fear leads to grief. Repressed grief leads to feeling depressed that leads to more serious apathy.

DepressedCartoon

One of the examples Dub Leigh always used was watch a game on TV at the end with the sound turned off. You’ll always know who won by the people that have their hands up in the air and their postures tall and open, and the ones that lost would be crouched down and low.

This is our way of dealing with fear, unfortunately, we pull it in ourselves.

So how do we develop a sense of fear without pulling it deep within us. One of the easiest ways to get mislead is the concept of not feeling fear- specially wrapped up in the messages boys receive- don’t cry, don’t feel fear, etc. There is possibly nothing more damaging than any message that tells us not to feel what we are actually feeling. This alienates our self and creates a whole new set of issues that leads to many many hours spent with our therapists to undo. This is also a trap I see many students of the eastern ways fall into, don’t feel angry does nothing but the opposite of getting you closer to happiness. Many young people who read Ayn Rand fall into another related trap, being for the individual and rational does not mean not listening to your emotions. There is nowhere that Ayn actually said this, but it became enough of an issue that she had to try to explain it in her later years.

There is actually no way to stop feeling what you are in the moment. You can only change what you feel after the moment you felt it has passed.

Fear, like any other emotion, first needs to be allowed space to exist. All emotions are a door. And fear is a door that says there is something that may harm us. Being able to stop and breathe and see the emotion changes its grip on us. We can them have the possibility of looking at the situation and seeing what harm is actually possible or imagined. This is what it is all about.

What about the fears that are now deep within all of us? What so you do with your past?

UpperBody

The work is to look at them- by whatever modality that works for you where you are now. Looking, seeing, understanding, exploring and releasing fears is the only way we can get past them. Anything we don’t get past is brought to the present with us and effects our now and future. The only way to be fearless, is to start by relasing old fears. As Nietzsche said, “if you are not afraid to die, you are strangely free to live.”

What tools can you use to learn the practice of fearlessness? That to come in future posts…

Wednesday, August 26th, 2009

The Way of Business: Endō or how to develop yourself through work

HosokawaRoshi16

I’sen ko-shin ni ataru

One arrow hits the red core/center

With all the news starting with Enron a few years ago to the shocking frauds in business there is an urgent need for helping build core values that should be at the core of everything we do. This internal compass or principles is at the heart of the issue behind so many stories we hear. What is this core and how does one go about developing it?

Learning from the practice of “Budō” with “bu” meaning martial or war, and “dō” meaning the way or Sanskrit mārga (meaning the “path” to enlightenment). Bu also means the cease the struggle, or to find peace and mastery in the self. I have always thought, if the way of the warrior can if followed by the focus, be a path of enlightenment, then why has no one created a way or dō for business? It was with these thoughts I started to think about a new path: “Endō” as a way for entrepreneurs or enterprise business leaders. Founding a new dō is not something I could find any books on, kind of like Richard Bach in his books following the unexpected success of Jonathan and Illusions saying “I wanted a book on how to spend a million dollars, and all I could find was hundred on books on how to make a million dollars.” Interestingly, I found a lot of material on the way of the Arts, or Ethics at work, but non to simply say “I want to be on a path of self actualization through the pursuit of business.”

Budo

This reminds me of the concept that Ayn Rand talks about, where businessmen are considered “practical” or “traders” and usually not associated with anything profound or deep. Her article “Philosophy, who needs it?” and her insight on the fact that businessmen more than ever need a philosophical basis is more true than ever right now when the words CEO not just mean leader, visionary, jobs & wealth creator, but have increasingly being smeared by examples of fraud, cheat, not-loyal and hard lies. Yes, I do feel more than ever, this is the time to create a new way or path so the future leaders will have a sense of the profound in a life that has been lived following a path at work. It was interesting to read in the Inc. 500 who people singled out as inspiration: “Mom, Dad and Ayn Rand” in the September 2009 list.

The other reasons for building a way is the number of leaders I meet as peers that are so unhappy at the height of their careers. They’ve followed a career from business school or hands on experience or both, done everything they thought is the way to build your career only to find a strange sense of not having found something or emptiness at the end of it. A path of such dedication and work, should bring with it a sense of yourself, peace and happiness always. Again the words of Francisco in Atlas Shrugged come to mind “Money is a mover, an end result. Anyone who pursues it as the goal usually finds it does not bring happiness.”

So what should Endō or the Way of Business be?

Lets start with dō, or the way. How do you walk a path? How do you start? It’s not just about learning the skills of Business. What is the goal of being on a path? Do you need a teacher? What do you do everyday?

If you look at Bushidō or the Way of the Samurai (shi means the warrior) as an example, it has a few simple principles:

1. Gi: Making the “right” decisions with the right attitude or rectitude – the Rightness of principle or practice, following rules prescribed for moral conduct

2. Yu: Bravery or courage from the heart

3. Jin: Benevolence or open love and compassion

4. Rei: Right Action out of respect and courtesy

5. Makoto: Honesty, integrity, sincerity and truthfulness

6. Melyo: Honor and glory

7. Chugo: Loyalty, devotion

How can we take this level of focus and development to our western world of instant gratification? How can we bring a secular, non-religious belief system that could layer in to your own system, yet allow a focused development over time. Given how little time is spent of a code for business other than legal or ethics classes, how can we create easy tools that people can use to develop themselves.

When I started on my path, I was filled with great doubt and questions. I did not believe that I needed a”path” or anything like that. In the end, my curiosity got the better of me, and I went in placing my doubt aside but not my relentless questions. Over time, the questions led to other questions, that led to doors I did not even know existed. And now I feel a sense of peace underlying an everyday sense of learning and growth. This balance in the duality of finding a still place, while everything is moving serves a metaphor that repeats over and over again in my life. “It’s like a spinning top,” as Taisen Deshimaru says. “One might think of it as motionless, but it is all motion; one can only see its motion when it starts or slows down in the end. Tranquility in movement…is the secret of Budo”

To keep things simple, a code of business could start with:

1. Right Attitude

2. Right Thinking

3. Right Actions

4. Be Brave

5. Be Honest

6. Be Loyal

7. Be Kind

This is my first pass, always trying to simplify simplify simplify! How does one develop oneself with these 7 simple ways is something I will explore in the posts to come.

Tuesday, August 25th, 2009

The Art of Continuous Change or the World transformed by William Edwards Deming

HosokawaRoshi34

Hobo seifu okoru

At each step, the clear wind arises

It was the early days of computing, and an average project at Apple ran 3-4 years. It was then I started to notice something – the longer the project, the more the delays. Something about the complexity of people working together over a period of time in a new field called software. Was very hard to do the 3 things: Features, Time, and Quality. And over and over the teams ended up on features that took much longer or had poor quality, that took even longer to fix. Specially complex were the operating systems and large applications.

W._Edwards_DemingIn one of these times, I was introduced to Deming.

Most people have not heard of Deming, or if they have, as a name after World War II – largely in manufacturing or sometimes as one of the core reasons Japan went from bad cheap transistor radios that break to the world leader in design and quality. Who was this man, and how was his learning essential for the web?

Here is what Wikipedia says about him:

“A number of Japanese manufacturers applied his techniques widely and experienced theretofore unheard of levels of quality and productivity. The improved quality combined with the lowered cost created new international demand for Japanese products.”

“The prevailing style of management must undergo transformation. A system cannot understand itself. The transformation requires a view from outside. The aim of this chapter is to provide an outside view—a lens—that I call a system of profound knowledge. It provides a map of theory by which to understand the organizations that we work in.

“The first step is transformation of the individual. This transformation is discontinuous. It comes from understanding of the system of profound knowledge. The individual, transformed, will perceive new meaning to his life, to events, to numbers, to interactions between people.”

Gregory_Abowd-June2004Fast forward to 1992, the world wide web was still not known. A professor at Georgia Tech Gregory D. Abowd had decided to teach a course to computer science and design students on something that was developing in Silicon Valley called Rapid Prototyping Design based on the pioneering work that the team at Rae Technology was doing. The ideas started at Apple, but really got developed as a process at Rae.

In Alan Kay’s words – a point of view is worth a 100 IQ points.

What was interesting about this was by taking the view that projects should be done on very short time schedules, you not only change the point of view, you introduce the idea that it is far better to try and do and learn then plan and do perfectly. Or simply put, in Deming’s words, quality is not a by-product or secondary goal – it needs to be designed in the process. This simple notion is transformative- at a personal level in companies and in society at large.

One of the times I was with Nathaniel Brandon in LA, we spoke about this idea. His books talk about bringing 1% change in your life. The same principle here. How do you abandon the idea of a long term future where perfection exists, only to realize that you never actually can get there. And embrace the idea that you need short and mid-term projects with long term vision.

This idea that Deming had was a very big idea, and it has influenced my focus on the “process” and undoubtedly has lead to many successes in my life. What does this mean to me? This gets to the heart of creativity and productivity. After leaving Apple, I started to experiment with this – what would happen if we completely changed the way things were and instead of long large projects, we would start something small.

The largest change was to create a process around “Date, Quality, Features” instead of “Features, Date, Quality.” Today, this is deep in the vocabulary of the Internet and technology & media development. Getting products launched fast, that work, and then evolving creates an intimate bond with users. They are a part of what you build. As an example, NetObjects Fusion continued to have 10,000’s of “fans” because they helped participate in the building pf the product. Their ideas were heard and captured and responded to early part of the cycle.

Today, in the age of open source and Twitter, where information and media have become “real-time” it is good to look back and see how this was created. The human processes and focus are as much a part of the technological and social changes we have seen in the last decade as the ideas themselves. Also important is the notion of evolving and learning, as opposed to our focus on perfection. Being early or first makes a big difference.

Glam is a fascinating study in this. The company with focus on Vertical Media targeting women, is always on the technological try and build process. Some projects stick and have survived, others tried and merged into learning or newer projects. Perhaps it is this process and curiosity that allowed a company like Glam to launch one of the first “Real-time” applications on Twitter- before Twitter became a household name. This discovery and creativity allows for teams to come together and work and release things that can be category changing. I remain a firm believer that a culture that supports rapid prototyping, supports learning and evolving, ultimately supports innovation.

Even business plans can be like this. Startups in Silicon Valley wait far too long sometimes before trying something new. A culture of innovation needs to be flexible and above all – fast.

I launched one of the applications that was built using this process in 1992 for Macintosh. As many of you know, the entire architecture of Mac- hardware and operating system has gone through complete change, and to my surprise and excitement, it worked flawlessly. A great reminder to me of the Art of Continuous Change helping create long lasting value.